Internet dating email subject line
You can also use an A/B Testing campaign to see if different subject lines affect your open rates.
Subject line researcher shows you the effectiveness of different keywords.
For example, a dating service could incoporate the movie title, If you’re not into celebrity gossip, we won’t force you to read tabloids, but celebrities are always good for a faux pas here and there.
From fashion fails on the red carpet to odd occurrences like Charlie Sheen’s “Winning” rant, Hollywood can provide material for a subject line or two. People tend to skirt some issues and sugarcoat others to avoid hurt feelings, but it’s okay to be brutally honest on occasion as long is it’s appropriate for your biz. For example, a restaurant could say, “We promise not to ask how it tastes when your mouth is full.” Accountants can play up how awful paying taxes is by referencing the famous Ben Franklin quote, “In this world nothing can be said to be certain, except death and taxes.” An auto repair service can talk about running on empty.
The subject line from Work Life, “Everyone Hates The Boss. Tell your audience the brutal truth and explain how your business can help.
If you take a joke too far, you can offend your audience.
Some subject lines have proven to be more successful than others, but there is no tried-and-true strategy that will work for everyone.
The more you test each type of subject line, the more you'll come to know your subscribers and their preferences.
Then, use Inbox Preview to see how it'll look to different subscribers.
Personalization is shown to increase open rates for most users, and may work well when combined with targeted automations such as birthday deals and post-purchase follow-ups.
Getting Started With Merge Tags Merge Tags for Personalization Sometimes, it's better to be direct and descriptive than trendy.
It’s just another tactic to have in your marketing toolbox.
A successful campaign starts with a subject line that grabs the attention of your subscribers.